The Launch Of Banyan Tree Hotels Marketing Essay

The Launch Of Banyan Tree Hotels Marketing Essay BTHR first saw a gap in the luxury resort market in Phuket, and sought to tap into this market with a value proposition of a premium but affordable luxury resort. Strategic brand management was thus vital. Having targeted a niche market, Banyan Tree had the first-mover advantage amongst its competitors. But it was its consistency in delivering its brand promise that led to word-of-mouth recommendations on Banyan Tree experience spreading quickly. Also, to guarantee consistency and continuity in brand building, BTHR centralised its long-term marketing strategy and even allocated marketing budget to both its consumers and wholesalers. Likewise, BTHR made an effort to maintain good relationships with the governments and local communities, which contributed to its strong brand in Asia. Within a couple of years, BTHR was awarded numerous international awards and accolades, and it effectively capitalised on these awards and accolades to build its brand equity quickly. Valuable : With its careful brand management and consistent brand delivery to its guests, brand loyalty was created. This enabled a premium charge and made international expansion possible. Moreover, its first-mover advantage made it tough for its rivals to match its success. Rare : Being the first resort to provide a luxury accommodation with romance, intimacy, privacy and rejuvenation, it managed to differentiate itself from its competitors. Furthermore, it can be seen that BTHR has the capability to build strong customer-based brand equity, as not many of its rival firms can relate to this proposition of romance and intimacy. Costly-to-imitate : It is almost impossible to emulate BTHRs brand as numerous capabilities across the value chain contributed to its success its first-mover advantage, strategic brand image/positioning, innovative and exclusive service by Banyan staff, and extensive marketing. Non-substitutable : There is no doubt that many resorts were targeting the luxury premium market, however, none of them are perfect substitutes of Banyan Tree. Likewise, the strong brand equity and human efforts BTHR had put into building it is not easily replicable. II. Innovation Resources : Product Differentiation and High Quality Service BTHRs capacity to innovate led to its ability to create product differentiation and high quality service, which kept customers returning. It differentiated its offering by being the first in Asia to adopt the concept of a non-clinical garden spa with an oriental feel. Also, BTHR placed emphasis on the interior dà ©cor and facilities of the villas to enhance the Banyan Tree experience, with each villa having a private landscaped garden and an open-air sunken bathtub. It offers a variety of spa packages and cuisines tailored to customers likings too. Additionally, Banyan Tree staff were encouraged to give innovative and exclusive service, to make sure its guests feel that they were paid special attention. Unique product offerings such as customised weddings even included a special touch of local culture. Valuable : BTHR was successful in winning the hearts of its customers as its offers them innovative and fresh experiences. This resulted in customer loyalty and word-of-mouth advertising, which generated a sustainable source of revenue. Rare : Such product differentiation and customised services were only available at BTHR. Besides, the fusion of Banyan staff experience and BTHR culture adds on to its exclusivity. Costly-to-imitate : BTHRs innovations were integrations of its culture as well as staffs expertise, making it costly for competitors to duplicate them. Non-substitutable : It is difficult for competitors to replicate the high quality and customised services offered by Banyan Tree. Moreover, the endless innovations and ideas kept its guests amazed and thrilled, making the Banyan Tree experience special and non-substitutable. III. Human Resources : In-house Management Capabilities Banyan Tree sets itself apart by having strong support of in-house management capabilities. As management capabilities are in-house, BTHR could build a resort from scratch within two years. Furthermore, all those involved shared BTHRs corporate culture, were familiar with each other, enabling flexible and rapid decision making. Moreover, with in-house design capabilities, it can tailor its design according to its value proposition of romance and intimacy. To ensure efficiency, BTHR deployed pre-fabrication methods and problems were rectified quickly. Similarly, decision-making process was also hastened by the formation of the GX Group, which consisted of the key personnel and expertise required to make decisions. Besides, local staff were given the liberty to be creative in their service to ensure there was no gap between the level of service and customers expectations. This enhances staffs sense of belonging in BTHR, which explains the low attrition rate of staff. In-house trainings ensure its staff are sufficiently skilled to provide high quality services for its targeted customers too. Valuable : Having in-house management capabilities empowers BTHR with better control over its expenses and product innovations, allowing consistent delivery of its brand promise. Its ability to build a resort faster than its competitors gives it a competitive edge too. Rare : The in-house management capability enables BTHR to control every part of its project development process. This is a rare capability as most hotel owners engage external vendors. Costly-to-imitate : Due to the large outlay of capital required for its construction capabilities and resources, it would be extremely costly for its competitors to imitate. Similarly, it is almost impossible to emulate its staff trainings as they are also conducted in-house. Non-substitutable : Eventhough some of these capabilities and resources can be outsourced, it would not be as value-adding to Banyan Tree as they would lose control of management. In conclusion, the key resources supporting the development and rise of Banyan Tree are highly interdependent. Together, the resources spurred the growth of BTHR as they enabled Banyan Tree to distinguish itself from its rivals. It is also noticed that these are intangible resources as intangibles make it more difficult for competitors to analyse and imitate.

Injury can result from violence Essay -- Social Issues, Domestic Viole

Injury can result form violence Injury Can Result from Violence Injury can result from many different incidents. One specifically important incident resulting in injury is domestic violence. It is approximated statistically that 1.8 million to 3-4 million domestic violence cases occur each year, unfortunately, the number of cases that occur cannot be more accurate due to domestic violence usually occurring in the relative privacy of one’s home. (Kelly, 2003) As disturbing as these numbers may be, we need to acknowledge that domestic violence is not a new problem arising in American homes but what is new is that we are now more aware of how serious the issue of domestic violence is in today’s society. Today, domestic violence, in its broadest definition is being defined as verbal, emotional, threatening, or physical abuse among current or former intimate partners and includes any persons related by blood. (Robert, 2002) They may be living currently within the same household or have been in the past for it to be considered do mestic. Domestic violence has no barriers. It affects any race, religion, culture, or socioeconomic status. In today’s world every nurse knowingly or not is most likely to encounter a situation involving domestic violence. (Nucero & O’Connor, 2002) Therefore, it is important that within this discussion that the following issues is to be identified: the seriousness of domestic violence and what factors contribute to domestic violence, what role the legal system must take on when domestic violence occurs, and lastly what a nurse and the medical world can do in identifying and assessing domestic violence. Domestic violence is a serious problem affecting many people each and every ye... ...ic violence, as we can see from the previous read information, results in injury. It is a very serious issue for the people within a violent home setting and with today’s legal system domestic violence cases are being taken extremely serious. It is important that we as nurses, if we feel someone is in a violent home setting, to identify these patients and assess as needed. By nurses identifying and assessing victims of violent acts we can help these people and contribute to decreasing the number of violent acts that occur. If a nurse or anyone knows or suspects that someone is being abused, we need to let that victim know there are alternative solutions, choices they can make, and that there is hope to solve the problem at hand. We should also let this victim know that without help, this problem may only get worse and could progress in frequency and severity.

My Personal Health and Wellness Plan Essay

With my personal health and wellness plan, health and wellness are related terms. We define health as a state of well being that encompasses mind, body, spirit and community. Wellness is an active, lifelong process of becoming aware of choices and making decisions towards a more balanced and full filling life. With my personal health and wellness plan, I am looking forward to improve my health and being through a stable plan to secure a happy life. I believe this plan can rejoice with my family and loved ones. My plan helps me cover different aspects of life. Such as: Measurable goals: I have a plan to lose around 10 pounds by doing exercise and brisk walk for half an hour. Participation in higher education program to give babies and toddlers quality care, based on current research on social, emotional, cognitive and development. Elements of physical fitness and nutrition: I do daily workout to improve my physical fitness and take healthy and balanced diet. Nutrition plan Breakfast – Light Breakfast. Morning snack – Tea and rich fibre cookies. Lunch – Home made sandwich. Dinner – Proper meal with my family members. Stress management: For stress management, I do pray daily and meditation before bed time. Mostly I go to Gurudwara for mind relaxation. Read holy books and take guidance from books. Spend more time with family members and children and try to take advice from them. Financial management: Being financially stable is as integral part of personal wellness. Managing cash flows risks through risk management and insurance techniques. Planning for the reduction of tax liabilities and freeing-up of cash flows for other  purpose. Social need: Helping others and being able to recognize the contributions of others fulfills the esteem needs. Finding people and make connections contributes to love and belonging needs. Work together on a shared problem helps meet the self esteem. It is easier to maintain a health and wellness program if you build in rewards. This is especially important if you have had difficulty staying on a diet or exercise program in the past. The reward should be smaller and more frequent in the beginning with a continuous build up toward a big reward once major goals are reached. A special vacation might be an ultimate reward. New clothes, jewellery or other luxury items might be an intermediate rewards. But you don’t get a record unless you complete the plan and reach the goals you set of yourself. Of course that would be its own reward, but it’s our health and wellness – work steady and hard and then enjoys our self.

Social Class in Relationships in Don Quixote Free Essay Example, 1250 words

What is more, Sancho s arrival in the story logically causes the exchanges with Don Quixote to slot into the standard patterns of master/servant dialogue in sixteenth-century comedy (Close 90). In other words, without Sancho, the story would be very different indeed. Although Sancho does serve this structural sort of role in the novel, acting as a more comedic relief to Don Quixote s very sort of depressing delusions, other scholars prefer to focus on his class to the exclusion of other aspects. He is sometimes even used by scholars to represent the conflicts between the upper and lower classes (Flores 150). Something this type of scholar often points to are the rewards Sancho is supposed to earn for his service, part of the reason he goes with Don Quixote on his adventures at all. One theme which clearly defines the two characters in different ways is Sancho s salary. What his eventual reward for his services will be runs through the dialogue between him and his master from beginning to end (Close 114). What is most interesting about this relationship aspect is the promise of being a mayor of an island, which is obviously a ridiculous one. However, it is the only thing Don Quixote doesn't completely forget about when he is on his deathbed towards the end of the novel (Close 115). This may be because his promise of the mayorship represents social reality in that it reflects his real obligations, moral and social, towards a faithful servant whom he originally enticed into his service on an illusory promise of reward (Close 115). One interesting aspect of the novel is that parts of it reveal cultural assumptions that consuming certain foods was a sign of social identity and maintained proper social equilibrium (Nadeau 59). One particular episode is the part of the novel that involves Sancho Panchez going to Barataria to become mayor. Before Sancho eats at a feast, Don Quixote gives him a good bit of advice on how to behave and what kinds of food he should eat. We will write a custom essay sample on Social Class in Relationships in Don Quixote or any topic specifically for you Only $17.96 $11.86/pageorder now