Introduction to Marketing Management Samples †MyAssignmenthelp.com

Question: Discuss about the Introduction to Marketing Management. Answer: Introduction In this competitive era of business, it has become very difficult to differentiate between ourselves and others. The standards of branding have been levelling up to such an extent that having a brand value has become extremely important for individuals to develop themselves as a brand along with the companies and other organizations which have to build and maintain their brand value (Ahn, Cho Han, 2014). Marking an individual's identity as distinct from the masses is gaining a lot of importance in today's world. Thus, one has to undergo the process of personal branding in which the individual and his or her respective career has to be marked as brands. The brand image is the perception that is held in the other people's minds. It is the process through which individuals and businessmen distinguish themselves to stand out from the crowd by recognizing and expressing the unique value proposition that they possess in both personal and professional environment. This is further promoting across the platforms with image and information consistently in order to achieve a specific objective or goal. In this case, the individual who has completed his graduation is looking forward to having a good employment in the companies through www.seek.com where the companies like Target and Kmart were selected by him for the application of job as Human Resource Manager andMarketing Manager respectively (Charlesworth, 2014). Future Prospects of the Job Profile The individual is interested to work in the companies either in the profile ofMarketing Manager of Human Resource Manager. The requirements that are needed for the profile of Marketing Manager are the individual needs to have a Bachelor degree in Marketing and have to be qualified, chartered marketer. The individual needs to possess strong project management and analytical skills and should have dynamic and confident personality with very broad creative outlook. The individual would have to manage all the marketing activities within the marketing department of the company the individual needs to develop the strategy for marketing of the products and services of the company in the orientation of the objectives of the company. The individual has to coordinate the campaigns of marketing along with the sales activities. For the position of HR manager, the individual needs to have Bachelor degree in HR. he would be in charge of the services, programs, and policies associated with the human resource for the company. As an HR manager, the individual would have to look after the recruitment, staffing, the planning of the organizations and its departments, management and improvement systems for performance, and development of the organization. The individual will also need to look after the employee relations and compliance to the concerns of regulations in regards to the employees (Cornwell Kwak, 2015). The individual is found to have his profiles in Facebook and LinkedIn through which the employers can get to know regarding the candidate's online presence. The online profiles at Facebook are more public oriented which is oriented both personally and professionally. However, the online profile that the individual has on LinkedIn is more suitable for the professional searches. The profile at LinkedIn is effective as it has information regarding the education and career objectives of the individual in details. Through the SWOT analysis, the individual can have effective branding. The strengths that the individual has includes excellent skills of written and verbal communication, strong and effective analytical and research skills, a willingness to listens, skills and proficiency in budget management, ability to think innovatively and creatively. The weakness that the individual has includes work holism, taking too many tasks at a time which relates to the multitasking nature of the individual (Fritz, Sohn Seegebarth, 2017). The opportunities of the individual in future relates to the ability to take advantage of the current market, good network of strategic contacts. The threats that the individual recognizes are the mind-set of the people working with him and changing technology. SWOT Analysis of the individual as per the selected Job Profile The strengths of the individual as a human resource manager in the organization include the creativity and communication that the individual can make with the clients as well as with the employees at the workplace. The weakness that the individual feels to have as Human Resource Manager would include the strong and compulsive need to do things and jobs quickly and getting many things done at the same time which caused stress (Gary, 2014). The opportunities that the individual finds for his profile are being able to look after the loophole that other competitors create in their organization which is addressed and tackled by the individual before it occurs. The threats that the individual finds for himself while working in the position would include the changing climate of the economy which slows down the productivity and increases the chances of him as an HR Manager to opt for employee retention. Thus, emphasizing on the strengths and opportunities would attract the employers through the public profiles (Kumar Bosangit, 2014). Selection of the Social Media for Personal Branding As mentioned in the above section it is quite crucial to make a personal branding for the individual who wants to pursue his or her career for the position of HR Manager or the Marketing Manager. Thus in relation to that, it is also essential to enhance the personal branding in regular intervals. For that reason, it is suggested that the individual should choose the social media sites for the strengthening of the personal branding. The reason behind it is the social media provides the fuel to carry out the process and eventually acts as an engine for the personal branding (Marshall, 2014). Moreover, the social media sites are supposed to enhance the standards of the personal branding. In that context, the processes carried out by the individual to go the branding of its skills as well as qualities with respect to the job positions of HR Manager and Marketing Manager of the multinational companies situated in Australia. Thus thinking himself or herself as the brand in the market the individual selected four social media sites such as the Facebook, Google+, Linked in and Interest. All the four social media sites come under the list of top sites that are being used by a huge number of employees as well as employers. So the individual more specifically chooses the Linked in site as well as the Facebook site to create its personal branding so that the employers can get a clear view of their profile and they will be contacted for the selected job position. Creating profile in Linked in The individual, therefore, takes the step of building the profile in Linked in to attract the attention of the employers to the profile. For that reason, the individual follows some steps that will make them build their personal brand quite successfully. Thus the steps for this process are: Building a Profile Picture: It is the important part which will make the employers to stop on the profile so by having a clear profile picture will make the individual to make their strong personal branding. It will not let the backdrop of the personal brand rather (McDaniel, Lamb Hair, 2013). Creating the professional Headline: In this part the individuals should mention his or her professional skills which will describe his capability in handing the position of HR Manager and the Marketing Manager. It is seen that individual is interested in both of the position that he or she has selected from the www.seek.com in Target Company as well as the K-Mart respectively. Placing of the professional headline as per the interest is one of the vital pieces of text that should be mentioned in the profile. In addition there should be the mention of the essential keywords which will attract the employers to contact the individual for the position. So the individual must provide the contact address comprising of the phone number as well as the email id. Thus the individual try to be more inventive in this context. Providing the Location: In this part the individual should definitely mention the location of his or her feasibility to carry out the recruitment. It is sometimes best to select the home location in Australia but the individual should also mention his or her feasibility to ravel to other location as desirable by the recruiter. This will definitely attract the recruiter. Creating the Profile Summary: This part mentioned by the individual is quite interesting as it contains all the details of the individuals as per the position of position selected by the individual. Thus the individual has mentioned his or her profile summary as per the position of HR Manager in Target Company and the Marketing Manager in K-Mart with efficient and effective credibility along with good track records. Revealing Experience in the particular field: The individual mentioned he or she is a fresher and for that there has been the description of the strength and weaknesses (Mohr, 2016). Providing Education: In this part the individual should mention that he or she has done graduation and based upon the qualification of specialization in marketing and human resources he or she is considering to work with Target Company and K Mart. Mentioning Skills: As the individual is seeking for the position of HR manager and marketing manager so the individual should definitely mention the skills necessary for the HR and Marketing manager. Mentioning recommendations: This part will also attract the employers by viewing the recommendation from other persons which can be helpful in building a concrete portfolio. Providing the Vanity URL along with the profile will help finding the profile in public. Creating profile in Facebook Like the profile in Linked in creating profile in Facebook also need a step by step process which helps the individual in personal branding. Knowing the target audience will help in the individual in reaching the employer and attracting them towards the profile with the mentioned strengths. The branding strategy is decide that includes the mention of the overall life goals along with the passionate actions done within the career with reflect the actual portfolio and will attract the employer of Target Company and K-Mart (Proctor, 2014). Thus it will add value to the personal brand. Making the privacy settings. Filling the profile completely with the requirements needed for the HR manager and Marketing manager (Roberts, 2014). Making the import of the contact which will help in growing the network which will bring the employers to view the profile. Updating the status of the profile which will help in sending single message to large amount of audience (Zhang Vaver, 2017). Thereafter creating a blog or group or page Making the link to the Facebook profile with all other social media sites to promote the profile which will expand the personal branding. Conclusion The paper is prepared to highlight the key insights required for an individual to establish the personal branding. Thus the essential facts mentioned in this paper will be responsible to provide a successful path by which the individual can be able to make him or her quite eligible for the position of selected job position. References Ahn, K.H., Cho, J.W. and Han, S.L., 2014. Introduction to Marketing Channel Management.Paju: Hakhyunsa. Charlesworth, A., 2014.An introduction to social media marketing. Routledge. Cornwell, T.B. and Kwak, D.H., 2015. Sponsorship-linked marketing: Introduction to topics. Fritz, W., Sohn, S. and Seegebarth, B., 2017. Broadening the Perspective on Mobile Marketing: An Introduction.Psychology Marketing,34(2), pp.113-118. Gary, A., 2014.Marketing: an introduction. Pearson Education India. Kumar, A. and Bosangit, C., 2014. Introduction to marketing communications and social media marketing. InMarketing cases from emerging markets(pp. 139-142). Springer Berlin Heidelberg. Marshall, K.P., 2014. Marketing Metrics Workshop 2014Part 1Introduction to Marketing Metrics and an Overview of a Marketing Metrics Course.ADVANCES IN MARKETING, p.263. McDaniel, C., Lamb, C.W. and Hair, J.F., 2013. Introduction to Marketing (International 12th edn).Independence, KY: Cengage Learning. Mohr, J.J., 2016. BMKT 291.02: Special Topics-Introduction to Marketing. Proctor, T., 2014.Strategic marketing: an introduction. Routledge. Roberts, R.E., 2014.Introduction to International Marketing; Case study 1: Using social networking tools for internaitonal marketing. Wiley. Zhang, S.S. and Vaver, J., 2017. Introduction to the Aggregate Marketing System Simulator. research. google. com